Overview
This qualification is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Professional Certificate level with a future marketing management role in mind. The content of the course has been put together following consultation with employers to ensure that they gain relevant competencies for various stages of their marketing career.
The qualification is a hybrid of marketing with a considerable emphasis on management as marketers move from specialist aspects of marketing into either a functional or departmental role.
"I have learned to look further than the obvious and see marketing in a context of the overall business and marketplace - instead of seeing it in isolation" – Nicole Selley, Marketing Manager, Office Depot